两亚裔男在麦当劳“恶作剧” 竟获5万美元重奖
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马拉维拉和托雷多将自製的海报挂在麦当劳牆上
两名亚裔男子到美国德州一间麦当劳用餐,却发现店内挂的海报没有「亚洲人」,便印製一幅以两人为主角的海报,悄悄挂在用餐区牆上。麦当劳发现后,给这两名男子各2万5千美元(约新台币76万元)的奖金,作为帮助企业行销的奖励。
综合外媒报导,21岁的马拉维拉(Jevh Maravilla)与25岁的托雷多(Christian
Toledo),7月至德州培尔兰(Pearland)的麦当劳分店用餐时,发现店内海报人物包含各种族,却独缺亚洲人,认为「好像少了点什么」。两人灵机一动,以自己为主角,花费100美元(约新台币3千元)印製一幅海报悄悄挂在店内用餐区牆上。
有趣的是,这幅海报在店内挂了51天,都没人发现有异,直到马拉维拉向麦当劳「自首」后才被察觉,迅速在网路上造成轰动。马拉维拉坦言「希望能透过麦当劳这种国际企业,让其他大公司也能拥抱不同种族」,两人还获邀至艾伦狄珍妮丝(Ellen
DeGeneres)的脱口秀上分享经验,他们都表示「没想到『恶作剧』能获得这麽广大的关注」。
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