美国公司另类悬赏:俄女孩获球星播种就奖300万
文章来源: 苹果日报 于
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美国连锁餐厅汉堡王(Burger
King)的俄罗斯分公司,近日趁世界盃搞噱头,在脸书上声称,只要俄女被球星"成功播种",就可以获得300万卢布(约142.21万元台币)的奖金。结果这篇贴文弄巧反拙,汉堡王不得不删文道歉。ADVERTISING
汉堡王俄罗斯分公司周二(19日)早上在脸书宣佈,女孩只要被世界盃球星搞大肚子,就可获得奖金300万卢布,外加终身免费吃汉堡王的招牌产品"华堡"(Whopper)。贴文指:"获取最好的足球基因,可确保俄罗斯国家队的成功,代代相传。"
结果贴文一公开,当地妇女团体马上谴责,广告反映俄国社会,把女性视为"性捕食者"。最后汉堡王在批评声下,被迫把贴文删除,并在网路上发表声明道歉。美国汉堡王总公司也表示,分公司的贴文不代表公司品牌及价值,会采取措施,防止类似事件再次发生。
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